TechLift Strategy is a dynamic technology consulting firm specializing in providing innovative solutions to businesses across various industries. With a focus on enhancing efficiency and driving growth, TechLift Strategy serves as a trusted partner for companies seeking to navigate the rapidly evolving digital landscape.
Before partnering with our agency, Ucation faced the challenge of unprofitable purchases, moving from one agency after another.
TESTING FRAMEWORK We started our campaigns testing out 10 different audiences and 15 different creative variations based on making variations of the previous winning combinations, Our testing setup looks like this per course: Campaign 1 (Copy angle 1) ADSET 1 - Stacked Interest ADSET 2 - 1% LLA Stack (high purchase intent) ADSET 3 - Broad ADSET 4 - Single Interest Campaign 2 (Copy angle 2) ADSET 1 - Stacked Interest ADSET 2 - 1% LLA Stack (high purchase intent) ADSET 3 - Broad ADSET 4 - Single Interest Campaign 3 (Copy angle 3) ADSET 1 - Stacked Interest ADSET 2 - 1% LLA Stack (high purchase intent) ADSET 3 - Broad ADSET 4- Single Interest (expanded interests) We wanted to test with high liquidity audiences. Each campaign had a different copy angle with 3 different creatives. We chose 3 creatives that were very different to one another to make for a fair test.
Scaling Strategy Our identification of top performing creatives / audiences in the last quarter made us able to scale straight away. Beforehand there was a very scattergun approach to spending with difficult to read naming conventions and many different ad sets spending small amounts. We decided to simplify our scaling account structure to get out the learning phase (50 conversions per ad set per week) which HEAVILY reduced the volatility in our sales. Our scaling campaigns looked like this: Top 3 winning creative and audience combinations CBO (PUR) ADSET 1 - (AD 1,2,3) ADSET 2 - (AD 1,2,3) ADSET 3 - (AD 1,2,3) We launched these at $300 - $500 per day by pulling the post ID’s from the winning adsets (to keep social proof) - With the post ID’s we were able to generate tens of thousands of likes on the campaign which reinforced the performance over the last 3 months (starting December 2021) and we managed to really stand out in relation to our competition.
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