Niche: Optometrist Service: Facebook Ads Results: 115% Rise in Leads and 61% decrease in CPL
We developed and tested new creatives using various angles. This involved showcasing statistics related to vision in the US and introducing the expertise of the doctors to build trust. We also used offers, lead magnets to reduce the CPC. To achieve these outstanding results, we implemented a strategic approach that included continuous creative testing. Total Leads: The number of leads generated has shown a remarkable increase of 133%. This surge in leads indicates successful targeting and engagement strategies. Cost per Lead: The cost per lead has experienced a substantial decrease of 61%. This achievement is significant, as it means the campaign has over-delivered on target KPIs and managed to acquire leads at a significantly lower cost.
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