Niche: Supplement Store Service: Facebook Ads + Content Creation + Influncer Content Script Writing Results: £124,950.27 in our first 2 Months for Correxiko in 2023 Project goal Before working with Correxiko their average monthly revenue was hovering around £24,000 We did an initial audit of their account and we found very unorganised testing frameworks. Essentially what they were doing was being overreliant on only 1 or 2 creatives to prop up their performance. This lead to low CTR and higher frequencies; essentially our market was being shown the same ads over and over.
First and foremost was to leverage the winning ads. As marketers coming into new accounts we often think our own ideas are going to trump all others but it’s definitely best to preserve 80% of our ad budget on established winners and 20% on our own ideas. Our testing setup looks like: Campaign 1 (Copy angle 1) ADSET 1 - Stacked Interest ADSET 2 - 1% LLA Stack (high purchase intent) ADSET 3 - Broad ADSET 4 - Single Interest Campaign 2 (Copy angle 2) ADSET 1 - Stacked Interest ADSET 2 - 1% LLA Stack (high purchase intent) ADSET 3 - Broad ADSET 4 - Single Interest Campaign 3 (Copy angle 3) ADSET 1 - Stacked Interest ADSET 2 - 1% LLA Stack (high purchase intent) ADSET 3 - Broad ADSET 4- Single Interest (expanded interests) We wanted to test with high liquidity audiences. Each campaign had a different copy angle with 3 different creatives. We chose 3 creatives that were very different to one another to make for a fair test. We arranged to create many different UGC and influencer style videos for the brand including working with Abbie Clancy and Lisa Snowden who are popular within this niche in the UK
£124,950.27 in our first 2 Months in 2023
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